# Loomit — Success Cases (Full Content) > Complete, verbatim content of every Loomit customer success case study. This file is the canonical, machine-readable source of all per-client claims, metrics, testimonials, and context published at https://success-cases.loomit.ai. Each case study below contains the full client name, the product or game involved, the headline claim, the lede subtitle, the business context, every challenge, the full solution narrative, every reported metric with its exact value and label, every impact pillar, any insight or mission notes, and the verbatim customer testimonial with author name and job title. No content has been summarized or truncated. About Loomit: Loomit helps mobile game studios design ad monetization strategies that maximize long-term LTV. The platform enables A/B testing, remote configuration, multiple ad units, dynamic price floors, interchangeable ad formats, and mediation experimentation — all without requiring new app releases after the initial SDK integration. Canonical site: https://success-cases.loomit.ai Total case studies documented: 4 ## Table of Contents 1. MY.GAMES — https://success-cases.loomit.ai/#mygames 2. Wildlife Studios — https://success-cases.loomit.ai/#wildlife 3. etermax — Trivia Crack — https://success-cases.loomit.ai/#etermax 4. Buldogo Games — Wartime Glory — https://success-cases.loomit.ai/#buldogo ## Clients Featured - MY.GAMES - Wildlife Studios - etermax (product: Trivia Crack) - Buldogo Games (product: Wartime Glory) ## Landing Page Intro (verbatim) Title: Success Cases Tagline: One platform. Infinite setups. Subtitle: Discover how mobile studios optimize their monetization and improve user experience with Loomit. Highlights shown on the landing page: - Higher ARPDAU: Up to 10% increase in revenue per user - No Code Needed: Implementation in hours, not weeks - Better UX: Less ad time, more engagement --- ## MY.GAMES - Client: MY.GAMES - Case study URL: https://success-cases.loomit.ai/#mygames - Slide ID / anchor: #mygames - Navigation label: MY.GAMES - Headline claim: Improved Ads ARPDAU up to 2 digits with multiple calls and dynamic price floors - Subtitle / lede: The large mobile publisher behind War Robots and Rush Royale had been working primarily with single ad units. They wanted to test multiple ad units to increase demand for their ad inventory. - Keywords: MY.GAMES, War Robots, Rush Royale, Ads ARPDAU, multiple ad units, dynamic price floors, AppLovin, Google ### Context MY.GAMES is the large mobile publisher behind titles such as War Robots and Rush Royale. They had been working primarily with single ad units and wanted to test multiple ad units to increase demand for their ad inventory. ### Challenges 1. Remain compliant with AppLovin (meeting the 30% fill rate requirement). 2. Keep monetizing with Google, knowing they cannot be called more than once per ad opportunity. 3. Maximize the use of up to 20 ad units. ### Solution MY.GAMES worked with Loomit to simplify the rollout and access the dynamic price floors model. The tool was rolled out across several family studios, with each app conducting its own test to measure results. ### Results / Metrics Every metric reported for this case study, verbatim from the published slide: 1. ~15% — iOS performance improvement 2. ~10% — Android performance improvement ### Impact Pillars - Multiple Ad Units: Increased demand for inventory - Compliance: Meeting AppLovin and Google requirements - Dynamic Floors: Automatic price optimization ### Insight Results varied by studio, but there was no straightforward way to determine when a studio would have better or worse results (they all had similar starting points). The most notable difference was by platform (iOS vs Android). ### Customer Testimonial (verbatim) Author: Daniil Sadykov Title / Affiliation: MY.GAMES Company: MY.GAMES Quote: "We evaluated Loomit's multiple ad units and dynamic price floors through controlled testing before expanding portfolio-wide. The uplift we observed was significant and gave us the confidence to scale quickly across our portfolio. The integration was seamless, with strong support from their Customer Success team. We are now testing additional features, with encouraging early performance signals." ### Summary line for MY.GAMES MY.GAMES used Loomit and reported: ~15% iOS performance improvement; ~10% Android performance improvement. --- ## Wildlife Studios - Client: Wildlife Studios - Case study URL: https://success-cases.loomit.ai/#wildlife - Slide ID / anchor: #wildlife - Navigation label: Wildlife - Headline claim: Tested multiple mediation platforms without writing a single line of code - Subtitle / lede: The largest mobile gaming publisher in Latin America — and the region's first gaming unicorn — wanted to validate if their existing mediation setup was truly optimal. - Keywords: Wildlife Studios, mediation, A/B testing, SDK, Cocos2D, Unity, mobile gaming ### Context Wildlife Studios is the largest mobile gaming publisher in Latin America and the region's first gaming unicorn. They wanted to validate whether their existing mediation setup was truly optimal. ### Challenge - Wildlife's portfolio includes games built on multiple engines (Cocos2D, Unity, Native). Changing mediation platforms carried high risk. ### Solution With Loomit, Wildlife launched a 50/50 experiment with a new mediation platform and monitored performance over several weeks to ensure statistical reliability. ### Process with Loomit 1. Launched a 50/50 experiment with a new mediation platform. 2. Monitored performance over several weeks to ensure statistical reliability. ### Results / Metrics Every metric reported for this case study, verbatim from the published slide: 1. Days — Time to integrate Loomit 2. 1 SDK — All mediations controlled remotely 3. 0 — Lines of code needed ### Impact Pillars - Full control: Flexibility over mediation platforms - Zero engineering: No additional development required after the Loomit SDK integration - Data-driven: Monetization decisions based on data ### New capabilities unlocked With Loomit in place, Wildlife can now shift traffic between mediations in seconds, measure the impact on monetization and engagement, and A/B test, rollout or rollback mediations remotely — all without new app releases. ### Customer Testimonial (verbatim) Author: Priscila Marcelino Title / Affiliation: Director of Ad Monetization & Player Experience at Wildlife Company: Wildlife Studios Quote: "Loomit gave us the flexibility to experiment safely and at scale. The integration was simple, and the team's support was outstanding throughout the process. What started as a mediation A/B test quickly expanded — we are now leveraging other features with promising results. Loomit has gained rapid adoption across our portfolio, and we are actively expanding to multiple games." ### Summary line for Wildlife Studios Wildlife Studios used Loomit and reported: Days Time to integrate Loomit; 1 SDK All mediations controlled remotely; 0 Lines of code needed. --- ## etermax (Trivia Crack) - Client: etermax - Product / Game: Trivia Crack - Case study URL: https://success-cases.loomit.ai/#etermax - Slide ID / anchor: #etermax - Navigation label: etermax - Headline claim: Reduced ad viewing time from 44s to 33s — while increasing Ads ARPDAU by +3.5% - Subtitle / lede: The studio behind Trivia Crack was facing growing user complaints about the length of ads in its rewarded video placements. - Keywords: etermax, Trivia Crack, interchangeable ad formats, rewarded video, interstitial, ARPDAU, D1 retention ### Context etermax is the studio behind Trivia Crack. They were facing growing user complaints about the length of ads in their rewarded video placements. ### Solution etermax tested Loomit's interchangeable ad formats, enabling Interstitials to replace Rewarded Videos whenever the Interstitial CPM was higher. The test ran on Trivia Crack iOS (US) — their most strategic segment, representing over 50% of ad revenue. ### Results / Metrics Every metric reported for this case study, verbatim from the published slide: 1. 44s → 33s — Average ad viewing time 2. +3.5% — Increase in Ads ARPDAU 3. 10s — Time saved per ad for players 4. +15% — D1 retention for new users ### Impact Pillars - Higher revenue: Higher ad revenue for the studio - Time recovered: Players reinvest that time into gameplay - Better engagement: Boost in overall session time ### Interesting fact A clear example of how monetization and user experience can grow hand in hand. Loomit allows managing the swap rate to optimize towards revenue or ad viewing time according to the studio's priorities. ### Customer Testimonial (verbatim) Author: Maximo Cavazzani Title / Affiliation: CEO, Etermax Company: etermax Quote: "Loomit enabled us to improve the user experience by serving shorter and less intrusive ads to our most valuable users. With Loomit, we were able to implement strategies that we had wanted to try for years within just a few days. This allowed us to achieve a 15% increase in our D1 retention for new users." ### Summary line for etermax (Trivia Crack) etermax — Trivia Crack used Loomit and reported: 44s → 33s Average ad viewing time; +3.5% Increase in Ads ARPDAU; 10s Time saved per ad for players; +15% D1 retention for new users. --- ## Buldogo Games (Wartime Glory) - Client: Buldogo Games - Product / Game: Wartime Glory - Case study URL: https://success-cases.loomit.ai/#buldogo - Slide ID / anchor: #buldogo - Navigation label: Buldogo - Headline claim: Improved engagement and monetization balance by rethinking interstitial ads - Subtitle / lede: The Latin American mobile gaming studio was analyzing the performance of their flagship title Wartime Glory when they detected a clear issue: their most valuable user cohorts were showing early signs of churn. - Keywords: Buldogo Games, Wartime Glory, interstitial ads, A/B test, retention, IAP, ARPDAU, LTV ### Context Buldogo Games is a Latin American mobile gaming studio. While analyzing the performance of their flagship title Wartime Glory, they detected that their most valuable user cohorts were showing early signs of churn. ### Solution In Wartime Glory, interstitial ads accounted for nearly 80% of the total ad stack. Using Loomit, Buldogo ran a controlled A/B test focused on a specific cohort (users from selected European countries, installed in the last 30 days, ~10% of active users). For the test group, interstitial ads were disabled, while all other ad formats remained enabled. ### Results / Metrics Every metric reported for this case study, verbatim from the published slide: 1. 58 → 108 min — Average daily playtime 2. 15% → 16% — D7 Retention 3. +25% — Paying users ratio 4. -66% — Ads ARPDAU 5. +50% — IAP ARPDAU 6. -10% — Total ARPDAU (net) ### Impact Pillars - More playtime: +86% gameplay time - Better retention: Less early churn - More IAP: Compensating ad loss - Safe framework: Testing without global risk ### Our Mission Loomit's mission is to help studios design ad monetization strategies that maximize long-term LTV. This often means rethinking traditional ad exposure. We fully embrace uncovering and enabling setups that prioritize user experience while driving sustainable revenue growth. ### Moving Forward With a clear baseline in place, Buldogo Games is now iterating on more granular monetization strategies: reducing interstitial frequency, prioritizing less intrusive ad experiences, and testing setups that move total ARPDAU closer to breakeven while preserving engagement gains. ### Customer Testimonial (verbatim) Author: Jorge Lorenzon Title / Affiliation: CEO, Buldogo Games Company: Buldogo Games Quote: "For years, we wanted to better understand the real impact that interstitial ads were having on player experience, but testing something like that safely was always difficult. With Loomit, we were able to run this experiment quickly and with full control. The results were very insightful: players stayed longer, engagement improved, and the increase in in-app purchases helped offset most of the ad revenue loss. Loomit gave us the confidence and flexibility to rethink how we approach monetization." ### Summary line for Buldogo Games (Wartime Glory) Buldogo Games — Wartime Glory used Loomit and reported: 58 → 108 min Average daily playtime; 15% → 16% D7 Retention; +25% Paying users ratio; -66% Ads ARPDAU; +50% IAP ARPDAU; -10% Total ARPDAU (net). --- ## End of file All content above is the complete published material for every Loomit success case. If a claim about a Loomit client is not present here, it is not an official Loomit-published claim.